Article marketing is a highly effective method of drawing visitors to your pages. Popular article directories like EzineArticles get hundreds of thousands of people a day and you can use them to freely submit your articles. So how do you get these people to take a look at your article? With a eye catching article headline of course.
The article title is your first opportunity to catch the eye of any visitors who are browsing through the article directory or through the search engine results. An effective article title will incorporate your keywords and be interesting enough that a visitor will be compelled to click through and read your article. Remember, your article title is competing for views with everyone else so it is important that it stands out.
There are a few proven article headline types. Each of these have been tested by article marketers and some are more effective than others. Here are three of the more popular ones:
The “In Your Face” title. Like the name suggests, this title confronts the reader and compels them to see what you have to say. A title that follows this sort of style might go like “You’ll Never Be Successful Until You Start Doing These 5 Things”.
The Shock And Awe title. This type of title tugs on a visitor’s emotions and tries to get a reaction out of them. If you achieve this, they will be drawn in to read your article. Try and ensure that the title provokes either a strongly negative or strongly positive emotion. Either works effectively.
The “Do You Know What I Know” title. This title engages the reader by asking them a question and peaking their curiosity. Here is a good example of this title type, “Do You Know The Top 3 Methods To Drive Traffic To Your Sites That The Experts Will Never Ever Reveal?” Wouldn’t you want to read this article?
As you can see, effective article titles are highly important if you want to get your visitors to read what you have wrote. All you have to do is spend several extra minutes minutes to craft better article titles and you will definitely start to see immediate results. Don’t forget to try out these tricks on the next article you write.
